Why I’m Ending My Affiliate Relationship with Momcozy (And Maybe a Few Others Too)

Recently, Ece — the owner of Idaho Jones — shared a video that’s been making waves in the lactation education and content creator space.

In the video, she discusses a Reddit post that’s been circulating. TL;DR: a mom watched another woman, who claimed to be a content creator, fill wearable pumps with milk from storage bags, pop them into her bra, and hit record — then start filming herself saying she had to stop pumping because her cups were overflowing. In other words: she faked the pump session, faked the output, and misled her audience for views.

Why this matters — and how it impacts you

When I first switched to exclusive pumping after I wasn’t able to recover my nursing journey post-tie revisions, I was desperate for quick fixes. I watched so many “pump and pour” videos, asking, “How?! How did you make so much milk?!”

And the responses?
Either nothing…
Or a vague: “Just take these supplements and use this pump — you’ll be good!”

What I didn’t realize at the time was that I was already an overproducer, making 5–10 ounces more per day than my baby needed. But social media had convinced my frazzled, sleep-deprived, freshly postpartum brain that I had to be making 10+ ounces per session to be “enough.”

After 18+ months working closely with IBCLCs and CLCs, here’s what I now know:

The ONLY way to sustainably increase supply is effective and efficient milk removal — and that does not include most wearable pump

Even then, making just enough to match your baby’s intake is exactly what your body is designed to do.

It’s Not Just “Supply and Demand”

Milk output is based on supply and demand — but it’s not that simple.

Here’s what actually matters:

• Proper flange fit — both size and shape/material for your anatomy
  
• A supportive pumping bra that ensures secure flange placement
  
• Understanding how your body responds to different pumps
  
• Being hands-on (if needed), using heat or vibration, and giving yourself time to figure out what works
  
• Consistent and strategic milk removal, not just throwing pumps in your bra and hoping for overflowing cups
  

And even if you do start doing everything right, it may take a few weeks for your body to respond. Milk production doesn’t change overnight — and that’s normal.

All of the above should be discussed with a CLC or IBCLC who specializes in exclusive pumping!

Oversupply? That’s Genetics, Babe.

Some moms don’t do anything “extra” and still make more milk than their baby needs. Oversupply is largely genetic — full stop. There are a few creators who are honest about this, but unfortunately their videos don’t go viral… because most people don’t want to hear that sometimes, there’s no magic trick.

The Problem With Content + Compensation

Let’s be real — this isn’t just creators doing shady stuff on their own.

Pump companies have been:

• Paying higher rates to creators who show large “pours” to demonstrate cup/bottle capacity
• Encouraging misleading visuals without transparency about how much milk was actually pumped
• Prioritizing reach over ethics, which influences what gets posted and how it’s presented
  

Recently, the r/ExclusivelyPumping subreddit issued a warning about Momcozy’s marketing tactics (you can read it here). I also learned that:

• Momcozy stole content from Kaylee Rabaja and used it on burner accounts
• They refuse to provide demo pumps to CLCs/educators under a certain follower count
• They continue to prioritize influencer visibility over education
  

That’s when I realized: Our values no longer align. And I can’t promote them in good conscience anymore.

Do I think they make bad pumps? No. That’s the unfortunate part. There’s 0 reason to market like this unless your sole goal is to make money. Ethics come first for me.

A Word on Courses, Creators, and Credentials

I shared some of this on Instagram Stories and want to say it here, too:

Please be mindful of who you’re consuming content from — and who you’re buying from.

There are creators in the breastfeeding and pumping space selling “milk supply boosting” guides with no lactation credentials at all. That gives me the ick.

IBCLCs and CLCs are required to follow a professional code of conduct and are held to standards by the International Board of Lactation Consultant Examiners.

That said — not all IBCLCs and CLCs are created equal, either. Some also have affiliate partnerships that can muddy the waters. So if something feels off — trust your gut.

And if you ever want a second opinion, send me a DM or email. I’m happy to help you vet it.

So Do I Recommend Any Pumps at All?

Yes – I am still 100% comfortable recommending BabyBuddha and Pumpables Genie Advanced. I’ve reviewed both of their social media accounts and while there are some over suppliers doing pump and pours, they are showing moms with normal output as well. This means there’s a variety and that’s so important!

The jury is still out on Eufy. They are Momcozy’s biggest competitor and recently, I’ve found some videos on their social media feed that appear to show cow’s milk being poured in large quantities. Way more than most parent’s actually produce.

In Case You Needed the Reminder…

✨ Your worth is not measured in ounces.
✨ Feeding your baby any amount of breastmilk in any way is breastfeeding.
✨ You are doing a GREAT job.

We deserve transparency, honesty, and support — not smoke and mirrors.